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5 Reasons You Shouldn't Build a Custom App

Technology

5 Reasons You Shouldn't Build a Custom App

Amanda McGuinness

People have become accustomed to having everything they need immediately at their fingertips. This may seem unreasonable, but today if you cannot give your clients instant gratification it reflects poorly on your business and competency. As a result, many operations are turning to software applications to keep up. With the proliferation of smartphones, providing a mobile app to your employees so they can access relevant company data..

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3 Min Read
The Undeniable Power of POP Ads

The Undeniable Power of POP Ads

Amanda McGuinness

When you walk into the grocery store, typically you know what you are looking for. You may have a list typed out on the notepad of your smartphone, go for the old school paper list, or you just..

3 Min Read
Getting Noticed: SEO, WOM, and Crowdsourcing

Technology

Getting Noticed: SEO, WOM, and Crowdsourcing

Amanda McGuinness

When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are..

3 Min Read
Applying B2C Success in Real-Time to B2B Strategy

Insights and Studies

Applying B2C Success in Real-Time to B2B Strategy

Amanda McGuinness

What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)?  Flipping through my home pages the ones I use the most are

1. Uber

2. Waze

3. Wigo

3 Min Read
Three Branding Techniques for Higher Customer Engagement

Field Marketing

Three Branding Techniques for Higher Customer Engagement

Amanda McGuinness

We all know that today, as consumers, we encounter advertising everywhere we go. At some point, we start tuning it out. It is no longer enough for an ad to simply say “this is my product, this is..

3 Min Read
Maximize Efficiency Through an Organized Schedule

CPG Team Management

Maximize Efficiency Through an Organized Schedule

Amanda McGuinness

Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..

3 Min Read
The Triple Crown of Sales

Team Building

The Triple Crown of Sales

Amanda McGuinness

Tomorrow, the 147th Belmont Stakes will take place in New York at Belmont Park. This race is the last of the three big American races, prefaced first by the Kentucky Derby, then the Preakness..

2 Min Read
The Uber Paradigm: Importance of Early Disruptions

Insights and Studies

The Uber Paradigm: Importance of Early Disruptions

Amanda McGuinness

The tech world is ever evolving, coming up with countless solutions to make your business faster, more organized, innovative, and overall more competitive. When things are going well, it is easy to..

3 Min Read
5 Keys to Becoming Your Retailer's Favorite Brand

CPG Team Management

5 Keys to Becoming Your Retailer's Favorite Brand

Amanda McGuinness

“The customer is always right.” This age old mantra of salesmen highlights the ultimate importance of customer satisfaction to a successful venture. For manufacturers of Consumer Packaged Goods..

3 Min Read
Your Brands Guardian Angel: Harnessing the Halo Effect

Your Brands Guardian Angel: Harnessing the Halo Effect

Amanda McGuinness

A consumer’s good experience with one product can cast a positive image across your entire brand. Known as the halo effect, it is important to leverage these positive associations with a specific..

1 Min Read
An Ode to David Letterman: Top 10 Reasons You Need Mobile CRM

Insights and Studies

An Ode to David Letterman: Top 10 Reasons You Need Mobile CRM

Amanda McGuinness

Tonight, David Letterman is stepping down as the host of the Late Show. To honor his illustrious career and iconic “Top Ten” lists, here are the top 10 reasons you want your manager to implement..

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